Search engine marketing and pay per click give the same result. SEO is organic results and PPC is paid marketing. SEO results take time to come on Google first page whereas in PPC it does not take time if your website and content are good. SEO and PPC require a different skill set and approach.
Marketing Strategies for SEO
- Complete Analysis of Website
Before starting an SEO strategy, it’s important to study your website first, what is wrong in your website and what is working good on your website. If something is not working well on your website there are some SEO tools you can use. If you are not aware of the final goal you cannot achieve these strategies, so decide your final goal first.
- Keyword Selection
After website analysis, work on keyword selection. Select the keywords wisely so that you can market your website smoothly. Keyword selection plays a vital role in the content of the website. Website content should match your business. Working on the short tail, exact match, long tail, negative keyword, broad match keyword, etc. should be part of your planning.
- Execution of Planning
Implementation of planning is very necessary, making the plan does not guarantee success, implement in the right way can bring you success. Sometimes good strategies fail due to improper execution. Regularly working on the implementation can reduce the possibilities of errors.
- Create a Link-Building Plan
Link-Building is important for Off Page Optimization SEO. Link-Building is the process of building backlinks to your website from other webs. Make sure to give priority to link-building, do brainstorming from where can you attract backlinks to your website.
- SEO Analysis
At last SEO analysis should be done to know the end results. If something is not working good according to your plan you can improve the low productivity elements to increase high productivity. Find out which strategies are not working according to your plan. Thus, SEO analysis will help you improve the productivity of your strategies.
Additional Information
SEO is a long-term process and needs a lot of time and efforts. SEO becomes technical for some companies, so there are many SEO service agency Melbourne, you can hire these agencies to help you achieve better results in SEO.
Pay Per Click Marketing strategies
- Know Your Campaign Goal
Know your campaign goal first that will give a clear idea of what ads do you need to run and what keywords you need to select. The Selecting goal will give you a clear picture of what are you trying to achieve from Google Ad Spend, what results do you expect from the PPC campaign.
- Types of Ad’s
After selecting a goal, you need to select which type of Ad’s to run. There are different types of Ads such as text ads, product listing ads and Image ads. Text ads include a headline, display URL, description line 1, description line 2. Product listing ads are for an E-Commerce website. Image ads are for display ads, banners need to be created in display ads.
- Keyword Research
Keyword research needs to be done after the selection of ads. Using the Google keyword planner tool or other tools to select the best suitable keywords. 15-20 keywords should be added in one ad, a greater number of keywords will create confusion.
- Location Targeting
Effective PPC marketing Melbourne will always use narrow location targeting like including a zip code. If you are only targeting to particular city or area you can narrow down your location setting accordingly, this will help you to reach your target market. Your ad will be shown in the desired location.
- Landing page plus Conversion Optimization
You cannot have a winning campaign unless your conversation rate is high. Optimize the landing page and conversion ratio. Landing page builders and on-site conversion tools will make your PPC campaign more profitable.
Conclusion
SEO and PPC marketing techniques done together will give you faster and better results. The goal of both marketing strategies is to attract customers to your website. Many SEO service companies are available in Melbourne. Hire an SEO service agency who will dedicate the time to your project and will give you awesome results.
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