The introduction of the mobile smartphone has fundamentally changed the world. As technology improves and penetrates deeper into the market, the smartphones effect on business models, operating models and marketplaces is increasing exponentially. The power of a modern smartphone is within spitting distance of a computer, and this is only set to increase. This increase has profound impacts on the mobile app development in Melbourne’s market, as well as the rest of the world.
By the year 2021, the app market revenue is expected to touch 693 billion dollars. That’s a large pie, and to get your hands on a slice, you have to be updated with the latest tips and trends. By some estimates, 9999 In 10,000 mobile apps fail. The difference between you and 99.99%? Preparation. The key is in knowing how the mobile app development in Melbourne’s market is going to change and taking advantage of those changes to grow your app and user base.
The days of 2012 are long gone. It isn’t enough to have an app. Everybody has one these days. Offering an enhanced user experience is imperative to differentiate your app. Luckily, we are here to help you. Based on extensive research on the ways the mobile market is changing in 2020, here are the trends to keep your eye on while searching for Mobile app development in Melbourne.
- AI and ML
Honestly, it sounds like AI(Artificial Intelligence) and ML(Machine learning) have been buzzwords for the last 20 years. With the new capabilities of phone processors though, with their inbuilt machine learning cores, ML has finally hit the mainstream. From Chatbots, Photo processing, Voice assistants and transcription, AI is demolishing old paradigms and transforming the way we look at data processing. AI and ML can give apps capabilities we have so far only dreamed of, and with software development companies embracing it wholeheartedly, the future is rife with opportunity.
- The Rise of Wearable Technology
Wearables have finally hit the mainstream. With all-day battery life, color screens, and sensors like GPS, accelerometers and good mics, Smart Wearables are computers in their own right. This new platform brings with it new opportunities for apps for mobile payment, fitness tracking, and hands-free tracking. With advanced medical sensors like heart rate and steps, even medical and health applications are seeing a big boost.
Developers that successfully bring the full experience to users on smart wearables will see a significant uptake than those who don’t. Mobile app development in Melbourne is already seeing a sharp rise in the number of people who are making apps for smartwatches.
- AR and VR
When Ingress first launched in the AR space, nobody knew what a big industry AR would become. Humans have been itching for more and more immersive experiences since TV first launched, and then 3D, and now there’s VR. A full virtual world. With the magical experience that VR is, and dedicated VR hardware becoming more and more accessible, consumers are going to enter the VR world en masse, searching for new and immersive experiences. Theme parks and Virtual tours are already seeing huge footfall due to these practices.
- Cloud Storage and processing,
The two heavyweights, Azure and AWS, are seeing huge growth YoY, along with most other cloud providers out there. With an increasingly connected world, less needs to be done on the physical device. More and more of the heavy lifting and storage requirements are moving to the cloud, leading to new methods of computation, like streaming or parallel processing. On-demand processing is becoming a thing and coupled with the processing requirements of AI and ML, and the huge amounts of data produced by Big Data Analysis, this is only set to increase.
- Increased emphasis on Data Security and Privacy
With GDPR, PRIZM, the FBI’s attempts to crack phones, and of course the utter lack of privacy when dealing with social media, the public consciousness about privacy is increasing day by day. Consumers are demanding E2E encryption, total disk encryption is commonplace on all smartphones nowadays, and security is increasingly becoming an important selling point for many products. This is setting the stage up perfectly for apps that help with this problem, like password managers, SSO Authenticators, and secure communication mediums, all of which are seeing huge demand increases amongst developers of mobile apps in Melbourne.
In summation, the mobile app development market is seeing a huge upheaval at the turn of the year as the market heats up with emerging technologies and trends. With no signs of slowing down any time soon, Brands and organizations looking to make apps would do well to stay abreast of the flux of this market. With foresight and strategic planning, a smart app can do extremely well in this climate, and command significant attention worldwide.
Vrinsoft Development Company 